Barriers that were once believed to be standing on solid structures are being crushed by sprinkles of black girl magic all over the world. The makeup industry is currently on the ride of its life, Ms. Robyn “Rihanna” Fenty is to blame. Rihanna’s new makeup line; Fenty Beauty in partnership with Kendo Cosmetics is said to be “the new generation of makeup.” The beauty line offers a little of everything including but not limited to; shimmer skin sticks, lip luminizers, brushes in multiple shapes and sizes and soft matte long wear foundations. The products are packaged in soft misty pinks and whites serving nothing less than simple clean cut class adding to hype of the line. Fenty Beauty foundations have been all to rave about due to its diverse selection of 40 different shades to choose from. Rihanna has truly mastered the art of sales by appealing to the needs of even the most unique women. Within the first week of launching, the darker shades of brown foundations were the first to sale out, quickly putting an end to all say that dark colors don’t sale and challenging mainstream companies to bring the concept of diversity to the forefront.
We all know Rihanna is a trendsetter, but since when did diversity become a trend. Quickly after the successful debut launch of Fenty Beauty, companies like Kylie Cosmetics promptly began to heavily advertise darker foundation shades and models. It is very clear that many mainstream companies do not view black women as profitable. Being a black woman myself, my initial reaction was to toss my messy makeup collection in the trash, do my research and start fresh with companies that value me as an African-American woman and consumer. However, after watching Rihanna humbly grace social media, news and red carpet interviews with her success, I quickly had a change of heart. While in London, Rihanna made a statement in response to a question about mainstream beauty having to play catch up. She stated “if i can inspire other beauty brands to be more diverse and inclusive in their shade tones, then yea thats what were all about…” This comment helped me realize that its about so much more than shades of foundation. Rihanna is helping to normalize having dark skin as well as pushing individuality in her own language which is through makeup. The statement she has made is phenomenal! I admire her not only for her hustle but because she is using her platform for something bigger. She is bringing value to women of color and providing us all with more to look forward to when shopping for the perfect makeup products.